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Gus VD Walt

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Gus VD Walt
  • Photo of a person in a office lookinh at their laptop
    AI

    Doing More With AI, Feeling Like I Did Less

    ByGus van der Walt July 23, 2026

    Seventy-one percent of CEOs say AI has made them feel like an imposter in their own job. Two-thirds of other senior leaders, in the same 2026 Korn Ferry survey of 10,000 workers and executives, say the same thing. That’s not a stat about junior staff getting replaced. That’s the people with the most experience in…

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  • Photo of a home office desk with a macbook, second screen and iphone
    Productivity

    Deep Work Is Down to 39% of Your Day

    ByGus van der Walt July 22, 2026

    There was a stretch of years, at a fully remote agency, where I regularly worked 60-hour weeks. We called ourselves an async team. It was in the onboarding deck. Work when you work best, reply when you can, we trust you with your own time. Except there was a clock running underneath it. A time…

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  • A notebook and pen beside a phone left face-down, representing a deliberate replacement for scrolling
    Life

    What Brainrot Actually Is (And What It Isn’t Yet Proven To Be)

    ByGus van der Walt July 18, 2026July 18, 2026

    I have a good memory. Always have. Names, numbers, the specific thing a client said in a meeting four months ago – I could usually pull it back without trying. So when I started forgetting small things, I noticed, but not in any dramatic way. I’d lose my train of thought mid-sentence. I’d forget something…

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  • AI Generated photo of a man working at his desk
    Productivity

    Attention Is the Scarce Resource, Not Time

    ByGus van der Walt July 14, 2026July 18, 2026

    I read Atomic Habits cover to cover, twice. I read The 7 Habits of Highly Effective People. I read the time-blocking books, the morning-routine books, the ones about eating frogs and drawing quadrants and finding your one thing. Two years, on and off, cycling through whichever system promised to be the one that finally worked….

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  • Ai Generated photo of a lady on a training holding a phone with tons of notifications
    Life | Productivity

    Notifications Are the Real Hijack, Not the Scroll

    ByGus van der Walt July 13, 2026July 13, 2026

    Someone sends me a message on WhatsApp. My phone buzzes. Two seconds later my iPad, sitting face-up on the desk next to it, lights up with the same message. My laptop, if it’s open, chimes in a beat after that. One message, three interruptions, because I bought into the Apple ecosystem specifically so everything would…

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  • Photo of a woman using her smartphone outside
    Life | Technology

    Social Media Didn’t Break Your Attention. The Whole Stack Did.

    ByGus van der Walt July 13, 2026

    I stopped sim racing. I stopped shooting photography, too – the thing I actually trade under, Photographed by Gus. Not because I got busy. Because somewhere in the last few years, doomscrolling ate the time those things used to live in, and when I did open my camera roll next to someone else’s feed, I…

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